Background.
We are a small group of marketers, data scientists and creative folk trained in brand, direct response, and agency disciplines. We try to break things until they work. We believe that the right Creative is absolutely the Key to a product’s success, but that success does not scale without data and a focus on ROI.
We combine theories and methods from psychology, affective sciences, and behavioural economics.
We investigate the role of factors such as values, emotions, bias, sentiment, social proof and frequency.
Sometimes we publish our science. (To our clients and partners). All of the time we reinforce our thinking with this science in our daily choices, campaigns, investments, and communication.
In parallel, we continue to develop a proprietary Data & E-commerce platform that powers Advertising and Growth for our own consumer brands (OMNE Engine).
